What is a Growth Tracking Sheet?

A growth tracking sheet is a dynamic tool used by marketing teams to monitor performance across paid acquisition and lifecycle marketing campaigns. It provides a structured way to track key metrics on a weekly basis, helping teams stay on top of trends and make data-driven optimizations.

The GrowthPair Growth Tracking Sheet is designed to offer:

1. A high-level overview across all paid channels or lifecycle campaigns.
2. Granular insights for each individual channel or campaign through dedicated tabs.

While originally built for paid acquisition tracking, the sheet can be customized for lifecycle marketing by adjusting the key metrics to fit retention, engagement, or email/SMS performance.

Why is growth tracking important?

Without a structured tracking system, marketing teams risk making decisions based on outdated or incomplete data. A growth tracking sheet ensures that teams:

• Maintain consistent visibility into performance trends.
• Identify early signals of underperformance or opportunity.
• Improve budget efficiency by reallocating spend based on results.
• Enhance collaboration between paid acquisition, finance, and analytics teams.

By reviewing growth trends on a weekly cadence, teams can proactively adjust strategies rather than waiting until the end of the month or quarter.

How does the GrowthPair Growth Tracking Sheet work?

The sheet is structured into two core views:

• Main Tab – Provides a bird’s-eye view of all paid channels or lifecycle campaigns in a single snapshot.
• Individual Channel Tabs – Allows for granular tracking of performance on a per-channel or per-campaign basis.

Key Metrics for Paid Acquisition Tracking:

• Spend – Total ad spend per channel.
• Impressions – Number of times an ad was displayed.
• Clicks – Total clicks on the ad.
• CTR (Click-Through Rate) – Percentage of impressions that converted into clicks.
• CPC (Cost Per Click) – Efficiency of ad spend per click.
• Installs – Number of app installs (if applicable).
• CPI (Cost Per Install) – Cost per acquired install.
• Conversions – Leads, purchases, or other defined actions.
• CPA (Cost Per Acquisition) – Cost per conversion.
• Conversion Rate – Percentage of users converting after clicking.

Customizing for Lifecycle Marketing:

The sheet is designed to be flexible. Instead of paid acquisition metrics, teams can adjust the columns to track lifecycle marketing KPIs such as:

• Email opens & click-through rates
• Engagement metrics
• Revenue per user from lifecycle campaigns

With this level of adaptability, growth teams can ensure they are tracking the right metrics for their business objectives.

Who is responsible for growth tracking?

Growth tracking is a collaborative effort across marketing, analytics, and finance teams:

• Growth & Paid Acquisition Marketers – Monitor campaign performance and make real-time adjustments.
• Lifecycle Marketing Teams – Track retention, re-engagement, and revenue impact.
• CMOs & Growth Leads – Use high-level insights to inform strategic decisions.

The Growth Tracking Sheet provides a structured and adaptable way to monitor paid acquisition or lifecycle marketing performance. Download the template now and start tracking your growth with clarity.

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